![Email list 2 8 Ways to Grow Your Email List](https://jgmarketing.com/wp-content/uploads/2022/08/Email-list-2.jpg)
8 Ways to Grow Your Email List
There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content.
Sounds easy, right?
A lot of businesses have email lists that have stagnated because they’re not doing anything to attract new subscribers. They’re not sure where to start and as a result, the people who visit their website aren’t taking the extra step to opt in for emails.
What can you do about it? The answer is right in front of you. All you need is to make it easy for people to sign up and then give them a reason to fork over their email address. Here are 8 things to try.
#1: The pop-up opt-in
I know…I know. Pop-ups have a bad rep and if you use them improperly, they can be a real nuisance. A lot of people use pop-up blockers, and you might worry that a pop-up won’t be effective as a means of attracting new subscribers.
The key to using a pop-up effectively is to time its appearance to the moment when the person reading your content is most likely to opt in. You can run A/B tests to figure that out.
![Email list 1 8 Ways to Grow Your Email List](https://jgmarketing.com/wp-content/uploads/2022/08/Email-list-1.jpg)
#2: The slide-in
If you don’t like a true pop-up but like the idea of having your opt-in form appear at an opportune moment, you may want to consider a slide-in instead. They provide many of the same benefits of a pop-up without the stigma.
Your slide-in can be timed to appear at the moment when a site visitor has read a particularly relevant piece of content or finished watching a video. The timing is essential and here again, you should do some testing to determine the timing that delivers the best results.
#3: The squeeze page
What if you have more than one lead magnet that you want to use? It’s common for businesses, particularly those who have multiple audiences they want to target, to create multiple checklists or guides to give away. The key is connecting each visitor with the guide that’s most useful to them.
The solution is creating a separate squeeze page for each lead magnet. The sole purpose of a squeeze page is to “sell” visitors on your content and convince them to complete your lead form to get it. Think of them as mini sales pages and use direct response copywriting to get the results you want.
#4: The header or footer opt-in
Perhaps you’ve tested pop-ups and slide-ins and found that they don’t work for your target audience. If that’s the case, you might want to consider putting your opt-in form at the very top of your page or at the very bottom.
The header opt-in works in the same way as the toolbar option—it will be one of the first things your site’s visitors see. A footer opt-in has the advantage of being there when a visitor has finished reading or watching your content. If they have found the content to be relevant and useful, the chances are good that they’ll be in the right frame of mind to provide an email address, so they don’t miss out on your future content. Consider something like FREE Weekly Marketing Tips in Your Inbox to capture reader’s attention and make it clear what they’ll get if they subscribe.
#5: The exit intent opt-in
One of the best times to capture leads is when a visitor is navigating away from your page. They’re at the point where they have finished reading your content and are, in theory, primed for a request to get additional content from you for free.
Exit intent opt-ins can be in the form of a pop-up. They appear when the user either hits the back button or tries to close out of the page. Like pop-ups, exit intent opt-ins can be used in a bad way. For example, some sites don’t allow visitors to leave without opting in. That’s not a good idea because it can frustrate visitors at the moment you want them to provide an email address.
#6: Blog sidebar
If you’ve got a blog that gets a decent amount of traffic, you can use its popularity to attract more subscribers for your list by adding a subscription sidebar to the main blog page. With a sidebar, people who read your posts have an easy way to see more of your content.
Your opt-in could allow people to get updates when you post new blog content and receive coupons and offers. Just make sure to specify what opting in means, so people know what they’re getting.
#7: The comment check box
If you have a blog, then you may want to consider adding a subscribe checkbox in the comment field. People who do this usually put it at the bottom next to or directly beneath the Post Comment button, which makes it impossible to miss.
This option is particularly effective if you’re already requiring visitors to enter their email if they want to leave a comment. The checkbox adds a subscription with a single click – what could be easier?
#8: Ecommerce opt-ins
The final option you may want to consider is giving people a way to opt-in on your eCommerce site. Two examples are these:
- Show a pop-up offering a coupon or discount code for people who opt in
- Include a checkbox on your purchase page for people to opt-in after buying your products
People who have visited a sales page or bought a product are likely to be in the right frame of mind to want to hear more from you—so you might as well make it easy for them to do so!
Building your email list is essential if you want to grow your business. The 8 possibilities we’ve listed here can help you do it in a way that appeals to your visitors and help you attract the leads and customers you deserve.
Recent Posts
Connect with Us
Send Us A Message
Have a Topic You Want Us To Talk About?
LATEST BLOGS
Stay up to date with the latest marketing tips, trends and news
Understanding Google Analytics for Beginners
Google Analytics is a powerful tool that helps you understand how people interact with your website. With the right setup and a basic understanding, you can track important metrics and make data-driven decisions to improve your site’s performance. For beginners, grasping the fundamental con...
Easy Steps to Create Engaging Content
Creating engaging content is essential for capturing the attention of your audience and keeping them interested in your message. When we produce content that resonates with people, it helps build trust, loyalty, and even drives more traffic to our website. The goal is to create something that you...
How Local SEO Can Drive More Customers
Local SEO is a powerful tool for businesses looking to attract more customers. Many people search for local services and products online, making it essential to have a strong local online presence. By focusing on local SEO, you can ensure that your business appears in relevant searches, leading t...
Understanding Social Media Algorithms
Social media algorithms play a huge role in deciding what content we see on platforms like Facebook, Instagram, and Twitter. These algorithms are like secret recipes that determine which posts appear in our feeds. By understanding how these algorithms work, we can create content that reaches more...
Enhance Your Site with User-Friendly Design Tips
In the digital world, user experience is king. A well-designed website not only reflects our brand’s professionalism but also facilitates the engagement that we strive for with our audience. We understand that every element of a website, from layout to load time, plays a crucial role in its...
How to Measure Your Digital Marketing Success
Measuring digital marketing success is crucial for understanding how well our campaigns are performing. We put effort, time, and resources into our marketing strategies, so it’s important to know if they’re working. By measuring success, we can see what’s effective, what needs improvement, ...
How to Create Captivating Digital Content That Converts
Creating captivating digital content that converts is essential for thriving in today’s online marketplace. As we delve into this topic, it’s vital to understand that content does more than just fill up web pages—it engages readers, converts them into leads, and even retains them as...
Leveraging AI Tools for Enhanced Content Creation
In the fast-evolving world of digital marketing, staying ahead means leveraging the latest technology. At Jameson Grace Marketing, Inc., we recognize the transformative role of artificial intelligence in redefining content creation. AI is no longer just a futuristic concept; it integrates deeply ...
Email Marketing Secrets for Increasing Customer Engagement
Email marketing remains a core strategy for digital marketers seeking to build meaningful connections with their audience. As we navigate through the vast array of digital marketing tools available in 2024, the importance of personal yet powerful communication through email cannot be overstated. ...
The Role of Chatbots in Enhancing User Experience
As digital marketers passionate about delivering top-notch online experiences, we know that staying ahead means leveraging the latest tools and technologies. One such tool that has significantly reshaped the interaction landscape is the chatbot. These AI-driven assistants are not just novelties; ...