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Email vs SMS Marketing: What’s Best for Your Business
SMS or Email Marketing?
In this article, we will break down the differences between SMS and email marketing. We’ll explain each strategy and demonstrate how they work, their benefits and drawbacks, when to use them, and whether you should hire the services of a digital agency for help.
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What exactly is email marketing?
The benefits and drawbacks of email marketing
The pros of email marketing
1. It is reasonably priced.
2. Emails have the ability to be personalized to the recipient.
3. The versatility of email is unlike any other marketing tool.
4. It plays on user habits and intent.
5. Emails are an excellent way to increase traffic to your website.
The cons of email marketing
1. A crowded inbox makes it difficult to capture the attention of your consumer.
2. Emails can be prevented from inboxing.
3. People can easily delete or unsubscribe from emails.
What exactly is SMS marketing?
Before sending any promotional information, both SMS and email marketing ask for your audience’s permission. The CAN-SPAM Act and the Consumer Protection Act are the primary laws that protect consumers from unsolicited SMS (TCPA). These rules and guidelines are followed by all good SMS marketing examples.
SMS and email marketing are both owned channels. This means you can choose who receives your emails or text messages. It also means you have control over the type of user experience your customers will have.
You can send the SMS marketing examples listed below:
- Promotional SMS
These are SMS messages that are intended to raise brand awareness, promote products or services, and boost sales. - Transactional SMS
These are text messages that contain information that your customers require, such as delivery updates, product specifications, and order information.
The benefits and drawbacks of SMS marketing
This sense of urgency created by the alert is both a benefit and a disadvantage for SMS marketing. On the one hand, it may compel your customers to act immediately in response to your promotion. However, if sent at the wrong time, these texts can turn off users, who will either ignore or delete them.
Let’s go over the specific benefits and drawbacks of SMS marketing.
The pros of SMS marketing
1. Your customers do not require internet.
2. It has a better response rate.
3. It has a high level of engagement.
The cons of SMS marketing
1. It has a limited amount of content space.
2. It’s more expensive.
3. It may erode customer trust.
What is the difference between SMS and email marketing?
SMS | ||
Open Rate | 98% | 20% |
CTR | 29% | 2.5% |
Engagement | High | High |
Cost | 5 to 15 cents per SMS (usually sent to thousands of recipients) |
Monthly costs range from $9 to $1,000 a month |
Average response rate | 90 seconds | 90 minutes |
SPAM Received | Less than 3% | Nearly 85% is considered spam |
Message length | 160 characters | As long as you need |
ROI | $5 for every $1 spent | $40 for every $1 spent |
Frequency | There are currently fewer companies running SMS marketing campaigns | Email marketing has been around for decades and the market is saturated |
These are the figures that email marketing companies will provide you with. The lower email marketing open rate, on the other hand, proves the case for SMS marketing. Text messages also have a significantly higher CTR and response rate.
The Answer: Omnichannel Marketing
When should SMS marketing be used? It should be used to respond to customer questions, solicit feedback, promote one of your products, and collect signups for your programs. Keeping track of its usage allows you to stay within your marketing budget.
Email marketing, on the other hand, is better suited to promoting multiple products due to its lower cost. It can be used for company updates, newsletters, and a variety of marketing emails.
Working with a Seasoned Digital Marketing Agency
You can also learn more about mobile marketing from our blog post What Mobile Marketing Can Do for Your Small Business.
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