10 Most Common Digital Marketing Mistakes and How to Fix Them

Shake Up Your Social Media Marketing with These Unconventional Lead Gen Strategies

Dec 28, 2023 | Marketing Tips, Social Media Marketing

Are you tired of the same old advice on how to acquire customers on Social Media? You know the drill: define your target audience, optimize your profile, run promotions and offers, yada yada yada. Well, it’s time to shake things up and explore some unconventional strategies to help you stand out from the social media crowd. From TikTok takeovers to meme marketing, we’re dishing out some fresh ideas that will help you attract new customers and keep them coming back for more.


TikTok Takeovers


TikTok has exploded in popularity over the past few years, and it’s quickly becoming one of the most effective platforms for acquiring new customers. One strategy that has proven successful is partnering with popular TikTok creators to do a takeover of your brand’s account. This allows you to tap into their audience and showcase your brand in a new and engaging way. Consider reaching out to creators who have a similar target audience to yours and offer them a special incentive to do a takeover.


For Example: A local restaurant could partner with a food influencer in the area to create a TikTok takeover that showcases their menu items in a fun and creative way. The influencer could film themselves trying out different dishes, interviewing the chef or staff, or even creating a food-related challenge that encourages viewers to visit the restaurant.


Meme Marketing 

Memes are everywhere these days, and they can be a powerful tool for acquiring new customers on social media. Creating memes that are relevant to your brand and target audience can help you connect with them in a way that is both entertaining and relatable. Consider creating a series of memes that showcase your brand’s personality and values, and use them in your social media posts and advertising campaigns.\


For Example:  A local coffee shop could create a meme that pokes fun at the struggle of waking up early in the morning, using a humorous image or caption that resonates with their target audience. The meme could be shared on social media, encouraging followers to tag their friends who are also in need of their morning coffee fix.


Collaborations with Influencers


Collaborating with influencers can be an effective way to acquire new customers and increase brand awareness. However, instead of partnering with traditional influencers, consider collaborating with micro-influencers who have a smaller, but more engaged following. These influencers are often more affordable to work with and can provide a more authentic and personalized experience for their followers.


For Example: A local brewery could collaborate with a local beer influencer to showcase their latest brews and attract new customers. The influencer could visit the brewery and create Instagram stories and posts featuring their favorite beers, and the brewery could offer a discount code or special promotion to the influencer’s followers.


Social Listening 


Social listening tools like Mention, Brandwatch and Talkwalker can help local businesses identify influencers or brand ambassadors who are already talking about their products or services on social media. By engaging with these influencers, businesses can build relationships and potentially reach new customers through their followers.


For Example: A local skincare company can use social listening tools to identify influencers who are already using and promoting their products on social media. By engaging with these influencers and potentially offering them a partnership or sponsorship, the company can reach a wider audience through the influencer’s followers and potentially acquire new customers.


User-Generated Content


User-generated content (UGC) is a powerful way to acquire new customers and build brand loyalty. Encourage your followers to create and share content related to your brand, such as photos, videos, and reviews. Reposting this content on your social media channels can help you showcase your brand in a more authentic and relatable way, and can also help you attract new customers who are interested in your products or services.


For Example: A local chiropractic office could encourage patients to share photos or videos of their post-adjustment experiences, using a specific hashtag or tagging the office’s social media account. The chiropractic office could then repost the best content on their own social media accounts, showcasing the benefits of chiropractic care and potentially attracting new patients.


Interactive Social Media Campaigns


Interactive social media campaigns, such as quizzes, polls, and contests, can be a fun and engaging way to acquire new customers. Consider creating a quiz or poll related to your brand or industry, and offer a prize or discount to those who participate. Contests can also be effective, such as asking followers to share their own content related to your brand for a chance to win a prize.


For Example: A local business can create interactive contests on social media, such as photo or video contests, where customers are encouraged to participate by submitting their own content related to the business. Customers can then vote on the best entries, and the winner can receive a prize or recognition from the business.


In conclusion, there are many unconventional strategies to acquire customers on social media that can help your small business stand out from the crowd. Whether it’s partnering with TikTok influencers, using memes, or creating user-generated content, the key is to get creative and think outside the box. So, give these strategies a try and watch your customer base grow.


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