The Decline of Facebook Organic Reach

Jan 16, 2019 | Facebook, Social Media Marketing

Social media has become a considerable part of the marketing puzzle, so it’s essential to stay informed and up-to-date on what works and what doesn’t. What is your actual organic reach on Facebook? It probably isn’t as high as you think. Facebook’s organic reach has been on a steady decline since 2012.

So here is this week’s marketing mentionable quick tip, summed up in one word…BOOST!

It used to be that you could put out a post on Facebook, and the organic reach was comparable to your fan base. This is no longer the case.

The original decline of organic reach began back in 2012. A study from Edgerank Checker discovered that organic reach for the average Facebook Page dropped from 16% to 6.5%. This means that a Page with 10,000 fans would average just 650 people seeing that Page’s posts. Since that time, there has been a steady decline of organic reach consistent with Facebook updates to its algorithm. Between January and July 2016, publishers saw another 52% decline in organic reach on Facebook. Furthermore, there has been an additional 20% decline since January 2017.

Organic reach is down, so…BOOST!

In reality, what all of this boils down to, is that if you expect to be successful with your Facebook marketing efforts, you need to compensate for these changes by:

  1. Carefully selecting WHAT you publish
  2. Pay attention to WHEN you publish
  3. BOOST! (supplement your organic posts with some paid advertising)

Putting these three strategies into practice will greatly increase your chances of successfully navigating the Facebook marketing arena. Good luck and happy marketing!

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