![The Decline of Facebook Organic Reach](https://jgmarketing.com/wp-content/uploads/2017/12/The-Decline-of-Facebook-Organic-Reach.jpg)
The Decline of Facebook Organic Reach
Social media has become a considerable part of the marketing puzzle, so it’s essential to stay informed and up-to-date on what works and what doesn’t. What is your actual organic reach on Facebook? It probably isn’t as high as you think. Facebook’s organic reach has been on a steady decline since 2012.
So here is this week’s marketing mentionable quick tip, summed up in one word…BOOST!
It used to be that you could put out a post on Facebook, and the organic reach was comparable to your fan base. This is no longer the case.
![](https://jgmarketing.com/wp-content/uploads/2019/09/The-Decline-of-Facebook-Organic-Reach_2.jpg)
The original decline of organic reach began back in 2012. A study from Edgerank Checker discovered that organic reach for the average Facebook Page dropped from 16% to 6.5%. This means that a Page with 10,000 fans would average just 650 people seeing that Page’s posts. Since that time, there has been a steady decline of organic reach consistent with Facebook updates to its algorithm. Between January and July 2016, publishers saw another 52% decline in organic reach on Facebook. Furthermore, there has been an additional 20% decline since January 2017.
Organic reach is down, so…BOOST!
In reality, what all of this boils down to, is that if you expect to be successful with your Facebook marketing efforts, you need to compensate for these changes by:
- Carefully selecting WHAT you publish
- Pay attention to WHEN you publish
- BOOST! (supplement your organic posts with some paid advertising)
Putting these three strategies into practice will greatly increase your chances of successfully navigating the Facebook marketing arena. Good luck and happy marketing!
Recent Posts
Connect with Us
Send Us A Message
Have a Topic You Want Us To Talk About?
LATEST BLOGS
Stay up to date with the latest marketing tips, trends and news
Email Marketing Secrets for Increasing Customer Engagement
Email marketing remains a core strategy for digital marketers seeking to build meaningful connections with their audience. As we navigate through the vast array of digital marketing tools available in 2024, the importance of personal yet powerful communication through email cannot be overstated. ...
The Role of Chatbots in Enhancing User Experience
As digital marketers passionate about delivering top-notch online experiences, we know that staying ahead means leveraging the latest tools and technologies. One such tool that has significantly reshaped the interaction landscape is the chatbot. These AI-driven assistants are not just novelties; ...
Maximizing ROI through Integrated Digital Advertising
In today’s rapidly evolving digital landscape, maximizing return on investment (ROI) is a critical goal for businesses like ours. At Jameson Grace Marketing, Inc., we understand that achieving this requires more than just launching ad campaigns; it demands a strategic integration of various...
Using Google Ads for Quick Traffic Increase
Navigating the world of paid advertising can seem daunting, especially if you’re new to platforms like Google Ads. However, with the right approach, Google Ads can be an invaluable tool to drive targeted traffic to your website and increase your online visibility effectively. As digital mar...
Maximizing Instagram for Small Business Growth
Instagram has become an indomitable force in digital marketing, especially for small businesses aiming to reach a broader and more engaged audience. As we navigate the nuances of this dynamic platform, it’s important to recognize the potential it holds for the expansion and visibility of a ...
How to Boost Your Website Speed for Better SEO
In the digital age, where seconds can dictate success or failure, your website’s speed plays a pivotal role in providing a better user experience and enhancing your SEO. As we dive deeper into a competitive online world, our strategies must evolve to ensure that our websites perform optimal...
Viral Content Tips: Create Posts That Engage
In today’s fast-paced digital world, understanding how to make content go viral is essential for any business looking to leverage social media for growth and engagement. Viral content transcends the ordinary, breaking through the noise and ensuring that our message not only reaches but reso...
SEO Impact and Best Practices for Visibility
In today's digital era, understanding the role of Search Engine Optimization (SEO) is essential for businesses looking to maximize online visibility and drive growth. SEO isn't just about improving search engine rankings; it's about connecting with your...
Dominate the Digital Landscape: Video Advertising in 2024
We live in an era where digital marketing has become indispensable for businesses looking to grow and thrive. With countless techniques and strategies available, some stand out as more effective and engaging than others. Video advertising is one of those...
Why Your Business Needs a Digital Marketing Audit
In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Digital marketing has become the go-to strategy for reaching and engaging with customers. However, simply implementing digital marketing tactics is not enough. To truly maximize the effectiveness...