The Decline of Facebook Organic Reach
Social media has become a considerable part of the marketing puzzle, so it’s essential to stay informed and up-to-date on what works and what doesn’t. What is your actual organic reach on Facebook? It probably isn’t as high as you think. Facebook’s organic reach has been on a steady decline since 2012.
So here is this week’s marketing mentionable quick tip, summed up in one word…BOOST!
It used to be that you could put out a post on Facebook, and the organic reach was comparable to your fan base. This is no longer the case.
The original decline of organic reach began back in 2012. A study from Edgerank Checker discovered that organic reach for the average Facebook Page dropped from 16% to 6.5%. This means that a Page with 10,000 fans would average just 650 people seeing that Page’s posts. Since that time, there has been a steady decline of organic reach consistent with Facebook updates to its algorithm. Between January and July 2016, publishers saw another 52% decline in organic reach on Facebook. Furthermore, there has been an additional 20% decline since January 2017.
Organic reach is down, so…BOOST!
In reality, what all of this boils down to, is that if you expect to be successful with your Facebook marketing efforts, you need to compensate for these changes by:
- Carefully selecting WHAT you publish
- Pay attention to WHEN you publish
- BOOST! (supplement your organic posts with some paid advertising)
Putting these three strategies into practice will greatly increase your chances of successfully navigating the Facebook marketing arena. Good luck and happy marketing!
Recent Posts
Connect with Us
Send Us A Message
Have a Topic You Want Us To Talk About?
LATEST BLOGS
Stay up to date with the latest marketing tips, trends and news
PPC on a Budget: Maximizing Your Ad Spend in Competitive Markets
In today’s highly competitive digital landscape, businesses are constantly looking for effective ways to reach their target audience and drive conversions. One such method is Pay-Per-Click (PPC) advertising. PPC allows businesses to display their ads on search engines and other platforms an...
Shake Up Your Social Media Marketing with These Unconventional Lead Gen Strategies
Are you tired of the same old advice on how to acquire customers on Social Media? You know the drill: define your target audience, optimize your profile, run promotions and offers, yada yada yada. Well, it's time to shake things up and explore some unconventional strategies to help you stand out...
The Digital Decade: The Past, Present, & Future of Digital Marketing
Digital marketing has come a long way in the last decade. From the way businesses connect with customers, to the tools and strategies they use to drive conversions, the landscape has changed dramatically. If you're a local business owner, it's essential to understand the changes that have...
The TikTok Marketing Blueprint for Local Business Success
TikTok, the social media platform that has taken the world by storm—its short form, lip sync, dance, and comedy videos—has become the latest honeypot for businesses. With over 2 billion monthly active users, TikTok is quickly becoming one of the hottest marketing platforms for businesses of all...
From Ordinary to Extraordinary: How Storytelling Can Transform Your Marketing
Storytelling has become an increasingly popular marketing tool for businesses, big and small, to connect with their audience. The reason is simple: stories evoke emotions, and emotions drive human behavior. By weaving a compelling narrative around their brand, local businesses can differentiate...
7 Ways Your Website Is Costing You Customers
As a local business owner, you understand the importance of creating a positive first impression. But did you know that your website can make or break that impression before a potential customer even sets foot in your store? In today's digital age, your website is often the first point of contact...
Stay Ahead of Your Competitors in 2023 With These 5 Trends!
2023 has arrived! Even after all the ups and downs of 2022, we made it and it's exciting to consider what lies ahead. And if you run a small business, you probably want to know what the future holds for digital marketing. While the basic fundamentals pretty much remain the same, there are...
Low Budget Marketing Ideas That Can Change Your Business
Getting the word out about your small business can be more difficult than you originally anticipated due to your limited online visibility and resource constraints (like budget or time). But don’t worry, there are several ways to scale up your business' marketing results on the cheap. Whether...
How to Explode Your Revenue This Year Using Nano and Micro Influencers
Nano and micro influencers are content providers and key opinion leaders (KOLs) that have smaller audiences ranging from 10k to 75k followers. They frequently fly under the radar because of their relatively small following. The cool part? Their conversion rates compete favorably with celebrities...
5 SEO Strategies That Matter Most
As we move further into the digital age, it’s becoming increasingly important for businesses to have a strong online presence. The ultimate goal of SEO is to rank higher in Google’s search results for relevant keywords. The only problem is, Google’s algorithm is constantly evolving, with updates...