Top Marketing Tools You Should Be Using in 2023

In today’s digital world, any edge your business can carve out against your competition is an advantage.  And with the right set of marketing tools, you can grow your online presence and stay ahead of your competitors.  Here are 10 digital marketing tools to give you an edge in 2023:

1. Google Analytics

Google Analytics is a free tool that allows users to track website activity and engagement. It can help you evaluate the effectiveness of your SEO campaign and provide detailed data on consumer demographics. 

Google Analytics can also help determine what is and is not working in your present marketing strategy. For instance, you may check where your current traffic is coming from, and which website pages are the most popular. 

Pricing starts at: free 

2. Google Search Console

Google Search Console is another essential digital marketing tool from Google that helps website owners analyze, repair, and improve the traffic and performance of their website. 

One cool feature is that you can use it to receive email alerts whenever it identifies a technical issue with your website that needs to be fixed right away or simply an online marketing or SEO opportunity that you should capitalize on. 

Pricing starts at: free 

3. Hotjar

Hotjar’s platform keeps a visual record of your visitors’ actions and behaviors on-site in real time through heatmaps, which show where people are (or aren’t) clicking. Using real video recordings of your visitors’ journey, you can literally see what your visitors are focusing on, where they’re clicking, and how you can improve their onsite experience.  

Pricing begins at: free 

4. Maropost

Maropost is a cloud-based platform for medium to large businesses that combines email marketing with enhanced segmentation for smarter campaigns, social listening with content monitoring and management, and extensive reporting.

Maropost enables email marketers to send tailored emails at scale, automate campaign data collecting, track campaign performance, and forecast trends.

Pricing begins at: $500

5. ClickFunnels

ClickFunnels is a powerful all-in-one sales funnel builder that makes it simple to sell products and services online. They’re focused on getting your pages up and running quickly without overloading you with options, so you can design attractive, high-converting landing pages in a matter of minutes. 

ClickFunnels allows you to plan, design, and manage all aspects of your marketing funnels in one place, so instead of juggling various digital marketing tools to build your sales process, you can do it more efficiently, and cheaper too. 

This tool is ideal for conversion-focused businesses who need to quickly design sales funnels or landing pages without hiring a web developer or devoting too much time to it. 

Pricing begins at: $97/month 

6. OptiMonk

OptiMonk’s software enables businesses to capture their visitors’ attention and keep them from leaving by displaying customized pop-ups. With an emphasis on lead capture and exit intent signals, the platform’s behavior-based targeting ensures that your pop-ups don’t have to be intrusive. 

Segmented marketing messages served when they make sense. From returning visitors to first-time window shoppers, the platform enables you to develop campaigns that speak to all of your customers rather than treating them as one-size-fits-all. 

Pricing begins at: free 

7. SocialBee

SocialBee is a social media management platform that also provides social media concierge services. It is a platform created to help small to medium-sized enterprises, coaches, authors, and solopreneurs in reaching their social media marketing objectives. 

The platform is simple to use and allows you to modify your content as well as set the day and time of posting. Overall, SocialBee is an excellent choice for businesses and entrepreneurs that want to grow through social media. 

Pricing begins at: $19/month 

8. Writesonic

Writesonic is an AI-powered content writing program that offers a simple yet powerful interface that assists users in writing faster and better by offering real-time feedback on their work.  Writesonic can create search engine-optimized and plagiarism-free material for blogs, social media postings, websites, and even emails! 

Pricing begins at: free 

9. Buffer

You know your business should be active on social media but posting on a regular basis can be time-consuming and inconvenient to say the least.  But thanks to Buffer and its forever-free subscription, you can post on social media efficiently and effectively!  

For example, you may include Facebook, LinkedIn, and Instagram. From there, you can schedule up to ten posts per week. 

Pricing begins at: free 

10. Calendly

Calendly is a free online appointment scheduling tool. It is trusted by millions of users for scheduling meetings with prospects or team members. You can easily integrate it on your company’s website, which is a great way to improve the whole client experience 

It can even function as a virtual assistant because it can automate administrative activities such as follow-up emails. 

Pricing begins at: free 

There you have it!  Not only will these tools help you to streamline your digital marketing activities, but it will also help you to improve the level of customer service you provide your clientele.  Now the only thing to do is to pick the one you are going to try first and get started!    

Need to begin somewhere? Find out Why Your Website Has Low Conversions to pick out the tool that works best for your needs.