Why Is Video Marketing So Important for Small Business

With video, you can add a more human touch to your marketing. You can speak to people in a way and tone that feels in step with your business. You can win people over with informative and creative content that ignites their interest. But of all the forms of marketing out there today, why should you focus on video marketing for small businesses?

Because it works.

Prior to the smartphone, producing and distributing video was prohibitively expensive. Many small businesses could not afford video marketing. Major brands dominated video because they had the resources for professionally made ones and air them during commercial breaks on television.

The smartphone changed the rules of the game in multiple ways. For once, it stacked the deck in favor of small businesses rather than large corporations. Nowhere is this clearer than in video.

A small business owner can now create and publish a video in seconds, reaching hundreds, thousands, or even millions of people.

In this article, we’ll look at why video is so effective for small businesses and how your company can get started with video marketing in small steps.

Is video important to your customers?

Why should you devote time and money to video marketing? The answer is simple: because video attracts more customers.

So whether you own a jewelry store, a catering company, or a dental practice, video should be a part of your marketing strategy!

What makes video so powerful?

Other media simply cannot elicit an emotional response like video, and studies show that up to 95% of buying decisions are made subconsciously on an emotional level.

1. Images are processed faster than words

Not only that, but our brains can process images concurrently, while words are processed in a linear manner.

Why is that important? Because if information is easier to process, it is also easier to remember.

According to studies, we retain 95% of information from video versus only 10% from text. And what is the point of advertising if people don’t remember it?

2. Seeing other people’s faces elicits empathy

We essentially put ourselves in their shoes.

And, while we’re on the subject of shoes, do you see why Nike commercials are so effective? Because they so artfully portray people and acts of greatness, you can literally feel greatness for a few brief seconds.

How can you get your videos in front of potential customers for your small business?

Know who your customers are

A CPA offering tax services to wealthy individuals, for example, has a vastly different audience than someone selling beauty products directly to consumers.

Where they are is determined by who they are

Keep in mind that video is a type of content marketing that is intended to attract and retain an audience. That way, when the time comes to buy, you’ll be on top of their minds. That will not happen unless you get your video in front of the right people.

So, where are your customers nowadays?

All these channels allow you to reach a large number of people with whatever videos you want to make. Numerous resources are available to assist you in understanding how to optimize your video strategy to reach more of your target audience on each of these platforms. Make certain you understand the best practices for the platforms you select.

What kinds of videos can your small business make to generate more customers?

Here are 4 of the most effective low-cost/low-effort videos you can make:

1. Video demo/explainer

2. Video testimonial

3. Info style videos

4. Video of the company’s history

Now it’s time to get recording!