Why Your Business Needs a Lead Magnet
The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically placed cute cat meme. To ensure your messaging rises above the rest, you need to integrate every single technique and customer touchpoint possible. That is where the power of a lead magnet can help.
A lead magnet is a well-known marketing tool that increases new leads by offering some kind of value in exchange for their contact information. You’ve probably seen these used in a variety of places online.
The reason these are so valuable is because email is still king. More than half of consumers trust emails they receive from companies they signed up for compared to random unsolicited emails.
As a result, email marketing is still one of the most productive and highest ROI methods, especially for small to medium-sized businesses. It generates $42 for every $1 spent. That is a 4,200% ROI!
Capturing those high-value email addresses is going to take some sort of value exchange. You need to offer something worth a direct line of communication to your customers. Here are some of the best types of lead magnets that can be delivered through email to increase your conversions and boost revenue.
Coupons and Discounts
The majority of consumers report that they will change their purchasing habits based on the coupons they receive. That just means opportunity for you!
Offering coupons and discounts is an excellent way to capture leads to build longer-lasting customer relationships. The cost of a 25% off coupon is much lower than the cost of acquiring a loyal customer and it instantly creates good will between your business and new customer. That means they’re more likely become repeat customers.
Coupons and Discounts
The majority of consumers report that they will change their purchasing habits based on the coupons they receive. That just means opportunity for you!
Offering coupons and discounts is an excellent way to capture leads to build longer-lasting customer relationships. The cost of a 25% off coupon is much lower than the cost of acquiring a loyal customer and it instantly creates good will between your business and new customer. That means they’re more likely become repeat customers.
Video
When it comes to video lead magnets for a lot of small businesses—e-books, training courses, webinars, white papers, checklists—just aren’t going to convert the same way as they do for digital marketing related products and services.
But regardless video is still one of the best types of lead magnets and there are two types of video lead magnets that convert pretty well.
“How-to” videos are basically the most useful content consumers search for online. Demonstrate to your viewers they’ve got a problem and your video can help them find a solution.
“Case study” videos pack a one-two punch mixing a “how-to” video and a customer testimonial video all in one.
I’m sure there are other ideas local businesses can use video to generate leads but these two are proven to get results.
Ready-Made Templates
Pre-made templates are a great way to increase leads, and they have the added bonus of being incredibly easy to make. With modern tools like Canva for graphics and a decent understanding of Microsoft Office, your team can bust out a few quick templates for practically anything.
Whether you want to offer pre-made social media posts your clients can fill in or ready-to-use financial documents for a new business, pre-made templates will undoubtedly provide high value for your leads.
Free Report and Guides
Not to be confused with e-books. You don’t need to have a five-volume tome on woodworking to encourage more people to visit your website. Using a quick written “how-to” guide for building a small birdhouse will be more effective.
If you work in travel, you could create a checklist with a “post pandemic” packing guide for a customer’s next trip to Disney World. The possibilities are only restricted to your own imagination with this one. Think about the healthcare industry and how often you’ve come across “10 Foods for Lower Cholesterol” guides while shopping for a decent vitamin online.
But before you start generating any leads, make sure you have your autoresponder setup (we like Mail Chimp and Constant Contact) and follow up email series to nurture your new leads. Be sure there’s a clear option to unsubscribe. You never want anyone on your email list that doesn’t want to be there in the first place.
Summing It Up
Lead magnets have become an essential marketing tool for small businesses to quickly scale and grow revenue without breaking open the piggy bank to pay for the campaign. So, what’s your next lead magnet going to be?
Recent Posts
Connect with Us
Send Us A Message
Have a Topic You Want Us To Talk About?
LATEST BLOGS
Stay up to date with the latest marketing tips, trends and news
The Importance of Blogging for Your Business
Blogging is a powerful tool any business can use to enhance its online presence and connect with customers. By publishing regular blog posts, you can provide valuable information, showcase your expertise, and address common customer questions. Blogging also helps you stay relevant and visible in ...
Simple Tips for Better PPC Ads
Creating successful Pay-Per-Click (PPC) ads can make a huge difference in attracting potential customers to your business. With PPC advertising, you pay each time someone clicks on your ad, so it’s important to make sure every click counts. Well-crafted PPC ads can help you reach the right ...
Easy Guide to Understanding PPC Advertising
PPC advertising, or Pay-Per-Click advertising, is a popular method used by businesses to drive traffic to their websites. Unlike traditional advertising methods where you pay upfront regardless of results, PPC allows you to pay only when someone clicks on your ad. This makes it a cost-effective w...
Best Strategies for Social Media Marketing
Social media marketing is a powerful way to connect with your audience, build brand awareness, and drive traffic to your website. It offers businesses the chance to reach a large and diverse audience with targeted messages that resonate. However, achieving success on social media requires more th...
How to Make Your Website More User-Friendly
Creating a user-friendly website is crucial for keeping visitors engaged and encouraging them to explore more of your content. A website that is easy to navigate and quick to load improves the overall user experience, making it more likely that visitors will return. Making your site accessible an...
Understanding Google Analytics for Beginners
Google Analytics is a powerful tool that helps you understand how people interact with your website. With the right setup and a basic understanding, you can track important metrics and make data-driven decisions to improve your site’s performance. For beginners, grasping the fundamental con...
Easy Steps to Create Engaging Content
Creating engaging content is essential for capturing the attention of your audience and keeping them interested in your message. When we produce content that resonates with people, it helps build trust, loyalty, and even drives more traffic to our website. The goal is to create something that you...
How Local SEO Can Drive More Customers
Local SEO is a powerful tool for businesses looking to attract more customers. Many people search for local services and products online, making it essential to have a strong local online presence. By focusing on local SEO, you can ensure that your business appears in relevant searches, leading t...
Understanding Social Media Algorithms
Social media algorithms play a huge role in deciding what content we see on platforms like Facebook, Instagram, and Twitter. These algorithms are like secret recipes that determine which posts appear in our feeds. By understanding how these algorithms work, we can create content that reaches more...
Enhance Your Site with User-Friendly Design Tips
In the digital world, user experience is king. A well-designed website not only reflects our brand’s professionalism but also facilitates the engagement that we strive for with our audience. We understand that every element of a website, from layout to load time, plays a crucial role in its...