![Why Your Business Needs a Voice Search Strategy 10 Most Common Digital Marketing Mistakes and How to Fix Them](https://jgmarketing.com/wp-content/uploads/2022/10/voice-search-1.jpg)
Why Your Business Needs a Voice Search Strategy
Voice search is quickly becoming the norm.
Voice search might seem like it’s just getting started, but devices like Amazon Echo and Google Home are the most advanced voice assistants that people have ever used. Voice search isn’t just shaping up to be the next big thing.
It Is the Next Big Thing
Conversational AI is the driving force behind voice search, and it is constantly being refined. According to Google, its word recognition accuracy has increased from 80% to 95%. This level of growth is only possible if the use of voice assistants increases, and devices become easier to use and interact with.
Voice search will continue to be a platform for brand and consumer engagement for as long as smartphones, mobile devices, and social media platforms are mainstays of this digital world. In fact, 48% of consumers now use voice for “general web searches.” If you want your brand to remain relevant and visible to consumers, you must incorporate voice search into your marketing strategy.
![Why Your Business Needs a Voice Search Strategy](https://jgmarketing.com/wp-content/uploads/2022/10/voice-search-2.jpg)
Why Should You Include Voice Search in Your Marketing Strategy?
Today, voice has become the new touchpoint for consumers. Voice search is appealing to customers because it is faster and more convenient than typing a search phrase into a device. Voice search facilitates hands-free multitasking because the majority of customers use multiple devices at once.
On the other hand, since voice is a new technology, its impact is only going to grow. For marketers, this means that voice search will change the way you do search engine optimization (SEO), drive traffic to your digital profiles and website, show your products to consumers, and communicate with your customers.
SEO and Voice Search
Voice searches are becoming increasingly popular, and as a result, search engines like Google are shifting their attention to optimizing results for voice searches.
Because voice search and traditional search are not the same, the factors that influence your website’s ranking may differ.
Tips for Improving Your Voice Search Strategy
- Since voice searches are typically longer than text searches, you should include longer keyword phrases in your content. Customers may type “Bars in New York” when looking for a bar, but when speaking aloud, they may say “What are some of the best bars in New York?”
Similarly, voice searches are typically phrased as full questions rather than short phrases or keywords. As a result, include relevant question keyword phrases. - When people use voice searches, they only see the top result, which is different from text searches. This means that, while a consumer can choose to move on to the next option via a voice assistant like Siri, the likelihood of your brand being chosen is slim to none if you are not actively pursuing position zero. You should concentrate on optimizing your featured snippets.
- Create a FAQ section that answers frequently or frequently asked questions by customers.
- Use structured data markup with rich snippets, breadcrumbs, and site links.
Google’s Focus on Local SEO
Given the explosive growth of voice search, it has a significant impact on how local businesses are discovered. The majority of people who use voice search today do so to find local content or information.
” Approximately 22% of all voice search searches are for local information.” -From Search Engine Land
If you own a local business, you should capitalize on this opportunity by incorporating a local voice search optimization strategy into your marketing strategy.
By incorporating local business schema into your website, you increase your chances of being discovered via voice search. It allows search engines to easily crawl your website for information about your company. This, in turn, increases your website traffic and sales.
Insider Tip: Use a schema generator tool to quickly create a local business schema, upload it to your website, and optimize for local SEO.
Voice Search Gives Priority to Micro-Moments
Google has been urging marketers to consider micro-moments. The definition of micro-moments is “intention-driven decision-making and preference-forming moments that occur throughout the whole customer experience.” If a consumer asks, “What is the best bar in New York?” you can’t give 100 different answers.
As consumers increasingly use their mobile devices or voice search to find answers, you have an opportunity to be there and deliver that information. By being available to the consumer, you can give your business a competitive advantage.
As a brand, you must improve your voice strategy for micro-moments because
- The majority of consumers are not loyal to a brand. They are unsure of the brand they want to buy from when they look for information online.
- Smartphone users are more likely to purchase from a business other than the one they intended to purchase from because the brand was able to provide information when they needed it.
- Being present and visible in mobile searches can increase brand awareness by 46%. Furthermore, 51% of smartphone users discovered a new product through a smartphone search.
So, What’s Next?
Voice search is expected to have a significant impact on how consumers search for information on the internet. As a result, it is essential for businesses to actively optimize for voice search as part of their marketing strategy in order to rank better, be present for the customer, and increase their visibility on Google.
Strengthen your business by learning how to Help Your Business Survive the Recession with These 5 Expert Strategies.
Recent Posts
Connect with Us
Send Us A Message
Have a Topic You Want Us To Talk About?
LATEST BLOGS
Stay up to date with the latest marketing tips, trends and news
Email Marketing Secrets for Increasing Customer Engagement
Email marketing remains a core strategy for digital marketers seeking to build meaningful connections with their audience. As we navigate through the vast array of digital marketing tools available in 2024, the importance of personal yet powerful communication through email cannot be overstated. ...
The Role of Chatbots in Enhancing User Experience
As digital marketers passionate about delivering top-notch online experiences, we know that staying ahead means leveraging the latest tools and technologies. One such tool that has significantly reshaped the interaction landscape is the chatbot. These AI-driven assistants are not just novelties; ...
Maximizing ROI through Integrated Digital Advertising
In today’s rapidly evolving digital landscape, maximizing return on investment (ROI) is a critical goal for businesses like ours. At Jameson Grace Marketing, Inc., we understand that achieving this requires more than just launching ad campaigns; it demands a strategic integration of various...
Using Google Ads for Quick Traffic Increase
Navigating the world of paid advertising can seem daunting, especially if you’re new to platforms like Google Ads. However, with the right approach, Google Ads can be an invaluable tool to drive targeted traffic to your website and increase your online visibility effectively. As digital mar...
Maximizing Instagram for Small Business Growth
Instagram has become an indomitable force in digital marketing, especially for small businesses aiming to reach a broader and more engaged audience. As we navigate the nuances of this dynamic platform, it’s important to recognize the potential it holds for the expansion and visibility of a ...
How to Boost Your Website Speed for Better SEO
In the digital age, where seconds can dictate success or failure, your website’s speed plays a pivotal role in providing a better user experience and enhancing your SEO. As we dive deeper into a competitive online world, our strategies must evolve to ensure that our websites perform optimal...
Viral Content Tips: Create Posts That Engage
In today’s fast-paced digital world, understanding how to make content go viral is essential for any business looking to leverage social media for growth and engagement. Viral content transcends the ordinary, breaking through the noise and ensuring that our message not only reaches but reso...
SEO Impact and Best Practices for Visibility
In today's digital era, understanding the role of Search Engine Optimization (SEO) is essential for businesses looking to maximize online visibility and drive growth. SEO isn't just about improving search engine rankings; it's about connecting with your...
Dominate the Digital Landscape: Video Advertising in 2024
We live in an era where digital marketing has become indispensable for businesses looking to grow and thrive. With countless techniques and strategies available, some stand out as more effective and engaging than others. Video advertising is one of those...
Why Your Business Needs a Digital Marketing Audit
In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Digital marketing has become the go-to strategy for reaching and engaging with customers. However, simply implementing digital marketing tactics is not enough. To truly maximize the effectiveness...