![Why Direct Mail Is Still So Effective 10 Most Common Digital Marketing Mistakes and How to Fix Them](https://jgmarketing.com/wp-content/uploads/2022/11/Direct-mail-2-scaled.jpg)
Why Direct Mail Is Still So Effective
Did you know that 98% of consumers open their mail the same day it is delivered, 77% of people immediately go through their mail, and 72% bring it in as soon as they can?
Even though we live in a digital age, direct mail marketing is still significant because it’s one of the best ways for brands to connect with customers face-to-face (and people still kinda like it).
Direct mailing has gained popularity in recent years as D2C brands invest in direct mail marketing. According to the ANA Response Rate Report 2021, 17% of direct-to-consumer brands use direct mail to engage customers and increase sales. Additionally, 8% use this idea to generate leads, and 4% use it to improve brand recognition.
Direct mail marketing also allows businesses to reach consumers who would otherwise be difficult to reach—like those who do not have smartphones or are uncomfortable interacting with brands on those devices, as well as those who do not have cable TV subscriptions or Internet access.
And if you’re a customer-focused business looking to build a strong relationship with your customers, direct mail should undoubtedly be a part of your marketing strategy.
Here are some reasons why:
It’s ability to be personalized.
It is easy to believe that direct mail marketing is no longer relevant in today’s digital world. But guess what? It is.
An effective direct mail campaign goes far beyond simply mailing out catalogs; it’s an opportunity to connect with customers on a personal level.
To begin with, there is no better way to get someone’s attention than to mail them something useful, or something they find value in. Even if you get their attention for a few short seconds, it’s a much more personal approach than other ways of marketing.
Second, direct mail includes photos and special messages addressed directly to the recipient, making it even more exciting to open. You rarely get excited about opening an email, but if you receive a personalized envelope? That is a completely different matter. Unless it’s someone trying to reach you about your car’s extended warranty.
Finally, direct mail enables you to showcase your brand in a unique way. Use it to promote exciting stuff happening with your business like an upcoming event you are sponsoring, a sale, or a special promotion.
According to a USPS survey on direct mail, 67% of respondents think that direct mail has a more personal feel than the Internet. Businesses can personalize their messages based on individual preferences and demographics, which makes direct mail marketing an extremely effective tool for reaching both new and existing customers.
![Why Direct Mail Is Still So Effective](https://jgmarketing.com/wp-content/uploads/2022/11/Direct-mail-1-scaled.jpg)
Direct mail has higher response rates than digital channels.
It goes without saying that digital marketing is a powerful weapon and is here to stay. It’s more effective and less expensive than other types of marketing. However, despite its effectiveness, direct mail still has some advantages over other online marketing methods.
The fact that direct mail marketing has higher response rates than digital channels is one of the primary reasons why it is still effective in the digital age. This means that direct mail can still provide more bang for your buck than other forms of advertising.
When it comes to persuasion, direct mail still reigns supreme over digital channels because it appeals to more of your senses including touch and even smell.
Which makes it easier for your brain to remember versus digital media because you’re using more senses to interact with it. This alone makes people remember your brand much easier and requires 21% less cognitive processing time.
In addition, 26% of the 2000 consumers polled for a recent LoopMe report say that direct mail helps them make the best purchases. This indicates that using direct mail is more economical than using digital channels like email or even social media.
Direct mail can be creative and memorable.
It’s likely that you’ve heard in the past that direct mail marketing is obsolete. But the truth is it’s not really an “either or” choice anymore. They both have pros and cons.
Direct mail is still a viable option even if digital marketing has become the preferred way to reach potential customers for a number of reasons.
For one thing, direct mail can be more memorable than digital marketing. When a business sends an email, it competes with other emails in your inbox, social media notifications, and SMS text promotions. In this crowded environment, it’s challenging for your message to be heard.
On the other hand, direct mail usually has a more intimate feel to it. Because in today’s crazy-paced world, someone took the time to personally address and prepare an envelope to send to you. Now I realize we live in a world of automation (even addressing and stuffing envelopes), but there’s a human touch element to direct mail that feels more meaningful than an email solicitation or online ad.
Last but certainly not least, direct mail offers creative opportunities that digital platforms simply cannot match, whether it be through clever copywriting or unique packaging (like a gift box) or “Lumpy Mail.” These characteristics make your message distinctive and memorable, which greatly contributes to establishing rapport with potential clients.
If you haven’t done direct marketing before—there’s no better time to start! You’ll increase your brand awareness and reach eager new customers who never knew you existed—which was the whole idea in the first place!
You may also want to find out Why Your Business Needs a Voice Search Strategy.
Recent Posts
Connect with Us
Send Us A Message
Have a Topic You Want Us To Talk About?
LATEST BLOGS
Stay up to date with the latest marketing tips, trends and news
Email Marketing Secrets for Increasing Customer Engagement
Email marketing remains a core strategy for digital marketers seeking to build meaningful connections with their audience. As we navigate through the vast array of digital marketing tools available in 2024, the importance of personal yet powerful communication through email cannot be overstated. ...
The Role of Chatbots in Enhancing User Experience
As digital marketers passionate about delivering top-notch online experiences, we know that staying ahead means leveraging the latest tools and technologies. One such tool that has significantly reshaped the interaction landscape is the chatbot. These AI-driven assistants are not just novelties; ...
Maximizing ROI through Integrated Digital Advertising
In today’s rapidly evolving digital landscape, maximizing return on investment (ROI) is a critical goal for businesses like ours. At Jameson Grace Marketing, Inc., we understand that achieving this requires more than just launching ad campaigns; it demands a strategic integration of various...
Using Google Ads for Quick Traffic Increase
Navigating the world of paid advertising can seem daunting, especially if you’re new to platforms like Google Ads. However, with the right approach, Google Ads can be an invaluable tool to drive targeted traffic to your website and increase your online visibility effectively. As digital mar...
Maximizing Instagram for Small Business Growth
Instagram has become an indomitable force in digital marketing, especially for small businesses aiming to reach a broader and more engaged audience. As we navigate the nuances of this dynamic platform, it’s important to recognize the potential it holds for the expansion and visibility of a ...
How to Boost Your Website Speed for Better SEO
In the digital age, where seconds can dictate success or failure, your website’s speed plays a pivotal role in providing a better user experience and enhancing your SEO. As we dive deeper into a competitive online world, our strategies must evolve to ensure that our websites perform optimal...
Viral Content Tips: Create Posts That Engage
In today’s fast-paced digital world, understanding how to make content go viral is essential for any business looking to leverage social media for growth and engagement. Viral content transcends the ordinary, breaking through the noise and ensuring that our message not only reaches but reso...
SEO Impact and Best Practices for Visibility
In today's digital era, understanding the role of Search Engine Optimization (SEO) is essential for businesses looking to maximize online visibility and drive growth. SEO isn't just about improving search engine rankings; it's about connecting with your...
Dominate the Digital Landscape: Video Advertising in 2024
We live in an era where digital marketing has become indispensable for businesses looking to grow and thrive. With countless techniques and strategies available, some stand out as more effective and engaging than others. Video advertising is one of those...
Why Your Business Needs a Digital Marketing Audit
In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Digital marketing has become the go-to strategy for reaching and engaging with customers. However, simply implementing digital marketing tactics is not enough. To truly maximize the effectiveness...