Email vs SMS Marketing: What’s Best for Your Business
For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or...
How to Turn Instagram Followers into Customers
In the past few years, Instagram has developed into a juggernaut of a marketing platform. Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics! According to Facebook...
Why Is Video Marketing So Important for Small Business
Today, running a small business means competing against other businesses potentially with more resources. To get ahead of the competition, you need to be smart with how you market your business. But what are the best ways to market your business? Among the most...
Local SEO Tweaks That Can Boost Your Rankings
When it comes to running a business in your local area, search engine optimization (SEO) is essential. If you aren’t sitting pretty in the top rankings on page one, it makes potential customers wonder one thing—how good are you REALLY? With that in mind, if your...
Daily Checklist for Social Media Success
Maintaining your social media presence is essential in today’s online world. It can be a time-consuming task, but it’s worth it to build trust with consumers and create a consistent brand image. Whether you’re a business owner starting out on social media or have been...
10 Most Common Mistakes Small Businesses Make on Social Media (and How to Fix Them)
As a small business, social media is your secret weapon for marketing. It's essential to use social media to reach new customers and connect with existing ones. Whether you're just getting started or already running a highly successful campaign, there's always room...
Find Us On Social Media
Send Us A Message
Email vs SMS Marketing: What’s Best for Your Business
For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or...
How to Turn Instagram Followers into Customers
In the past few years, Instagram has developed into a juggernaut of a marketing platform. Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics! According to Facebook...
Why Is Video Marketing So Important for Small Business
Today, running a small business means competing against other businesses potentially with more resources. To get ahead of the competition, you need to be smart with how you market your business. But what are the best ways to market your business? Among the most...
Local SEO Tweaks That Can Boost Your Rankings
When it comes to running a business in your local area, search engine optimization (SEO) is essential. If you aren’t sitting pretty in the top rankings on page one, it makes potential customers wonder one thing—how good are you REALLY? With that in mind, if your...
Daily Checklist for Social Media Success
Maintaining your social media presence is essential in today’s online world. It can be a time-consuming task, but it’s worth it to build trust with consumers and create a consistent brand image. Whether you’re a business owner starting out on social media or have been...
10 Most Common Mistakes Small Businesses Make on Social Media (and How to Fix Them)
As a small business, social media is your secret weapon for marketing. It's essential to use social media to reach new customers and connect with existing ones. Whether you're just getting started or already running a highly successful campaign, there's always room...
Find Us On Social Media
Send Us A Message
Email vs SMS Marketing: What’s Best for Your Business
For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or...
How to Turn Instagram Followers into Customers
In the past few years, Instagram has developed into a juggernaut of a marketing platform. Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics! According to Facebook...
Why Is Video Marketing So Important for Small Business
Today, running a small business means competing against other businesses potentially with more resources. To get ahead of the competition, you need to be smart with how you market your business. But what are the best ways to market your business? Among the most...
Local SEO Tweaks That Can Boost Your Rankings
When it comes to running a business in your local area, search engine optimization (SEO) is essential. If you aren’t sitting pretty in the top rankings on page one, it makes potential customers wonder one thing—how good are you REALLY? With that in mind, if your...
Daily Checklist for Social Media Success
Maintaining your social media presence is essential in today’s online world. It can be a time-consuming task, but it’s worth it to build trust with consumers and create a consistent brand image. Whether you’re a business owner starting out on social media or have been...
10 Most Common Mistakes Small Businesses Make on Social Media (and How to Fix Them)
As a small business, social media is your secret weapon for marketing. It's essential to use social media to reach new customers and connect with existing ones. Whether you're just getting started or already running a highly successful campaign, there's always room...
Find Us On Social Media
Send Us A Message
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Local SEO Tweaks That Can Boost Your Rankings
When it comes to running a business in your local area, search engine optimization (SEO) is essential. If you aren’t sitting pretty in the top rankings on page one, it makes potential customers...
How COVID-19 Changed Small Business Marketing
By now, I think it’s safe to say that we’re all sick of talking about the pandemic. Most of us would gladly go back to a simpler time where there were no masks requirements, where businesses and...
A Guide to Setting Up Online Orders for Your Small Business
Serving your customers virtually, in a post-COVID world, has never been more imperative to the survival of small businesses. And with more and more customers seeking contactless and virtual methods...
Top Marketing Tools You Should Be Using in 2023
In today’s digital world, any edge your business can carve out against your competition is an advantage. And with the right set of marketing tools, you can grow your online presence and stay ahead...
The Importance of Blogging for Your Business
Blogging is a powerful tool any business can use to enhance its online presence and connect with customers. By publishing regular blog posts, you can provide valuable information, showcase your exp...
How to Encourage Repeat Buyers…Again and Again!
The greatest superpower that small business owners have is great service. With incredible service comes repeat customers and referred customers who also become repeat customers! By providing a...
8 Social Media Myths to Leave Behind
There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and...
How to Bounce Back from a Sales Slump
Bad news… There really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf and turf restaurant in Hawaii, you are bound to...
Five Ways You Can Lower Your Credit Card Fees
Credit cards make it simple for your company to receive payments, but they also cause a small leak in the cashflow. Processing fees may appear minor and may take some time to comprehend, but a...
Why Your Website Has Low Conversions
It's the age-old dilemma for small business owners: Why do I have a low conversion rate despite a high amount of traffic? A website typically converts 2–5% of its visitors into leads or sales. If...
How to Turn Instagram Followers into Customers
In the past few years, Instagram has developed into a juggernaut of a marketing platform. Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their...
Where Are YOUR Customers: How to Identify Your Audience and Find Them Online
We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for...
